How to Choose the Right Influencer for Your Brand in 2025

Influencer marketing works only when you choose the right influencer. Randomly selecting creators without strategy can waste both money and time. Here’s how to pick the best influencer for your brand in 2025: 1. Define Your Goals Prathame bujhibo lage – ki goal? Ki apuni sales barabole bisare, brand awareness, na traffic generate korte bisare? 2. Understand Your Audience Your target audience should match the influencer's followers. Jodi apunar target 18-25 gaming audience, tetiya lifestyle influencer nohouk. 3. Check Engagement Rate, Not Just Followers 1 million followers thaka influencer or post te 100 likes matro asile, he user inactive. Engagement rate (likes + comments) is more important. 4. Review Past Collaborations Check the influencer’s previous brand promotions. Were they professional? Did they disclose sponsorships? Did it look natural? 5. Start Small, Scale Smart First campaign ekta micro-influencer logot start korok. Jodi result bhal pai, tetiya expand koribo. Conclusion: Right influencer = right audience + authentic connection. 2025 te smart brands tai korise. Apunaluke koribo? --- Author: Chinmoy Deka, Digital Strategist & Founder – GW Media Agency